Union City, CA creates opportunities for innovation that allow businesses to sprout and grow their operations in a small, culturally diverse, tight-knit community.

In order to communicate and promote their compelling brand story to audiences—both locally and globally—the Union City marketing team was in need of a fresh, bold visual identity.

The new Union City brand communicates the excitement, diversity, and promise of Union City’s story. Woven bands of color represent their key pillars coming together to create one unified shape.

Their team believes Zooka put forth a visual system that best represents their diverse culture, unique benefits, and the quality service provided to the businesses and residents of there community.