← Back to Portfolio

Mello

Identity, Website

Company

Ali Marie Design

Role

Designer

Trusted, friendly, and quick, Mello delivers cannabis right to your door.

Mello, formerly Silicon Valley Farms, was in need of a brand refresh to align with their new delivery strategy.

Ali designed a logo to pay homage to their previous identity, but with a more contemporary twist. A forward-facing arrow represents delivery, while the negative space reveals roads. The soft rounded letterforms are approachable and friendly.

other projects