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Identity, Website

Ali Marie Design


Trusted, friendly, and quick, Mello delivers cannabis right to your door.

Mello, formerly Silicon Valley Farms, was in need of a brand refresh to align with their new delivery strategy.

Ali designed a logo to pay homage to their previous identity, but with a more contemporary twist. A forward-facing arrow represents delivery, while the negative space reveals roads. The soft rounded letterforms are approachable and friendly.

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